
Sometimes increasing your marketing budget doesn’t mean you’re going to scale up
Gaming is becoming more competitive than ever - that’s a fact, says Adjust head of sales, central Europe Cansu Agaoglu. With the explosion of new titles, platforms and genres, the market itself is getting crowded. As a result of that we are seeing rising user acquisition costs. Effective CPI for gaming nearly doubled in 2023 and we will continue seeing this increasing trend. ... [MORE]