Latest Gaming News

Mobile Gaming April 2, 2025

Super early bird tickets for Pocket Gamer Connects Barcelona 2025 end soon

Time is running out for games industry professionals who want to secure discounted Super Early Bird tickets for Pocket Gamer Connects Barcelona 2025 and save up to £250! This special early pricing offer expires at midnight on Thursday, March 27, making it your last chance to grab passes at the lowest possible rate. Held in the beautiful and vibrant setting of a major European cultural and tech hub, Pocket Gamer Connects Barcelona 2025 provides an excellent opportunity for networking within the games industry during MWC week. The event is expected to welcome over 1,000 delegates from around the globe, focusing on connectivity, learning, and fostering business growth. ... [MORE]

Mobile Gaming April 2, 2025

Supercell steps up investment arm push

Brawl Stars developer Supercell has stepped up its investment arm with a new website and push to fund games companies. Supercell Investments aims to back studios at early stage and later, funding development teams across platforms, as well as those working on tech. ... [MORE]

Mobile Gaming April 2, 2025

Türkiyes Feraset secures $4.5m to expand AI-powered consumer apps

AI-powered consumer applications provider and developer Feraset has raised $4.5 million in a seed round from Play Ventures and e2vc. The company will use the funds to scale its marketing efforts and work towards increasing its global subscriber count. ... [MORE]

Mobile Gaming April 2, 2025

Tencent invests $1.25bn in new Ubisoft subsidiary focused on top IP

Ubisoft has created a new subsidiary responsible for its most lucrative IP with investment from Tencent that values the unit at €4 billion ($4.3 billion). The Chinese publishing giant, already a shareholder in the company, is pumping €1.16bn ($1.25bn) for a 25% stake in the new entity. The valuation is said to be based on a 4x multiple on average sales between FY23 to FY25 (forecasted). ... [MORE]

Mobile Gaming April 2, 2025

Tencent props up Ubisoft leadership, and Pokémon gets the LEGO treatment | Week in Views

The games industry moves quickly and while stories may come and go there are some that we just cant let go of… So, to give those particularly thorny topics a further going over weve created a weekly digest where the members of the PocketGamer.biz team share their thoughts and go that little bit deeper on some of the more interesting things that have happened in mobile gaming in the past week. ... [MORE]

Mobile Gaming April 2, 2025

Unleashing Growth: Why Creator Programmes are Essential for Mobile Game Success

In todays fiercely competitive mobile gaming landscape, developers are increasingly seeking sustainable and cost-effective growth strategies. Traditional user acquisition (UA) methods are proving less efficient, prompting a shift towards maximising lifetime value (LTV) through engaged, high-intent players. In recent years, ‘creator programmes’ have emerged as a powerful solution, driving not just installs but also retention, reactivation, monetisation, and even webshop traffic, fostering stronger, more profitable player communities. The Need for Alternative Growth Tools ... [MORE]

Mobile Gaming April 2, 2025

AFK Journey crossover with Fairy Tail incoming as first of many IP collaborations

Lilith Games’ idle hit AFK Journey has landed its first of many IP collaborations, kickstarting a new campaign with popular anime Fairy Tail this May. The limited-time crossover, commencing on May 1st, will mark the beginning of AFK Journey’s Dimensional Factions series, which is expected to feature various IPs. ... [MORE]

Mobile Gaming April 2, 2025

a16z speedrun opens applications for fifth event with up to $1m on offer

The next iteration of a16z speedrun is set to kick off in July 2025, beginning a 12-week programme in Los Angeles that will conclude in a Demo Day at San Francisco Tech Week. The event is designed for games industry startups and innovative entrepreneurs to compete, with a16z planning to invest up to $1 million in each selected company. ... [MORE]

Mobile Gaming April 2, 2025

AI-powered ad creative platform INCYMO.AI launches

AI-powered ad creative platform INCYMO.AI has launched with the aim of supporting user acquisition campaigns at scale. The company said its AI system uses market data, in-game footage, past-performance metrics and genre-specific patterns to build creative briefs and even full video concepts. ... [MORE]

Mobile Gaming April 2, 2025

Apple hit with $162m fine over ATT in France

Frances antitrust regulator has hit Apple with a €150 million ($162.3m) fine over the tech giant’s implementation of App Tracking Transparency. The Autorité de la concurrence stated that ATT was abusing its dominant position in the mobile apps sector on iOS and iPadOS between April 2021 and July 2023 in a way that was neither necessary for nor proportionate with Apple’s stated objective of protecting personal data. ... [MORE]

Mobile Gaming April 2, 2025

EU set for first modest fines against Apple and Meta under DMA

Apple and Meta are set to be hit with the EU’s first fines under the Digital Markets Act, according to a report. As reported by Bloomberg, people familiar with the matter suggested that modest fines may be issued against both US companies by the end of this week, with Apple potentially facing recurrent penalties for noncompliance. ... [MORE]

Mobile Gaming April 2, 2025

Expertise, experience and insight - Seven fabulous fireside chats from PGC London 2025

PGC London in 2025 was our biggest and best yet. It brought together the movers, shakers, creators and pioneers from around the global mobile games market, to discuss the challenges, share the opportunities and learn from the best in the business. Our friends at HyprMX took the opportunity to sit down with many of the people helping shape the future of the games ecosystem, from designers and developers to the founders and business leaders at the forefront of the rapidly-evolving mobile games community. ... [MORE]