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Kelly Vero on womens overlooked contributions to games and tech
Mobile Gaming April 2, 2025

Kelly Vero on womens overlooked contributions to games and tech

March was Women’s History Month. As it draws to a close, we chatted with Kelly Vero about the book she published this month, in which she celebrates the lives of 18 women who have influenced the world of science, tech and games. We asked her to talk us through her research for reference book Breaking Through Bytes: Women Shaping the Digital World. Vero is a games industry veteran, having worked at Core, Jagex and SYBO in her time, and is the founder of NAK3D, the metaverse fashion company. You will have seen her take to the stage at many Pocket Gamer Connects conferences, most recently in London, where she spoke about AI assets, and moderated a panel about the growth of the VR and XR space. ... [MORE]

Monetisation trends 2025: Insights from Elevatix CEO Kseniia Maiboroda on revolutionising IAPs
Mobile Gaming April 2, 2025

Monetisation trends 2025: Insights from Elevatix CEO Kseniia Maiboroda on revolutionising IAPs

Over the past decade, the mobile gaming industry has dramatically evolved, becoming the cornerstone of monetisation strategies. From cosmetic upgrades to gameplay enhancements, IAPs have fueled the growth of free-to-play games and reshaped consumer spending habits. As we look ahead to 2025, the landscape is poised for another transformation, driven by advanced technologies and shifting consumer expectations. To explore these changes, we spoke with Kseniia Maiboroda, CEO and Co-Founder of Elevatix, a leader in AI-driven monetisation solutions for mobile games. ... [MORE]

Skystone Games takes US publishing rights for Mobile Legends as TikTok ban looms
Mobile Gaming April 2, 2025

Skystone Games takes US publishing rights for Mobile Legends as TikTok ban looms

ByteDance-owned Moonton is officially transferring its top title to publisher Skystone Games in the US in the wake of the country’s ban on the Chinese company’s ownership of apps in the region. The billion-dollar hit mobile title is being temporarily removed from Google Play in the US on March 27th as a result of the change. A new version, Mobile Legends: Bang Bang.US is being made available for download on the same day. ... [MORE]

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